Extended lifestyle offering next-level experiential living







Urban homebuyers want to experience life across all its facets. Today a home is an extension and an expression of a lifestyle, as urban living in the metropolitan cities in India goes far beyond just the basic sports and outdoor games. Now it is all about each person's experiences that define daily living A few years ago, landscaped greens, the sound of water flowing nearby, and calming surroundings with plenty of open spaces were aspirations for urban homebuyers. Today, it is a living reality. Thoughtfully designed outdoors, with amenities and features, are now being curated for the modern Indian family, keen to explore and actualise life to the maximum. An urban Indian family is well-travelled, is highly aware of their aspirations, and has high home expectations. An apartment in a condominium development is now an experience that fills every aspect of their lifestyle. While also enabling residents to live their best. For instance, an all-weather swimming pool, high-quality gym with personalised training options, dedicated spaces for wellness, including a spa and treatment rooms, is no longer the domain of resorts. These are now an integral offering of contemporary urban developments focused on experiential living.



The key differentiators


Be it high-rise condominiums or gated villa developments, ultra-luxurious projects with thoughtfully planned zones and meaningful amenities are most sought-after. These key differentiators attract homebuyers who are more than willing to go the extra mile for an immersive lifestyle.

The modern clubhouses are being planned with international architects to provide exclusive and bespoke experiences through design curation synergised with hospitality backed services. A sports bar for the young, a lounge for the community to connect, a café for the reader. And additionally, an all-day diner with gourmet offerings is part of this integrated approach to planning and providing a healthy living ecosystem.

Moreover, work-from-home, busy, and overscheduled days are a norm, and time does come at a premium. It is here that the future-ready real estate development companies are focussing on. Enabling the residents with on-tap and seamless access to facilities in the private clubs in the residential complexes makes life much simpler, thereby ensuring that the ease of use of these facilities is just an extension of their apartment home.



Spaces and a human-centric approach



The urban homebuyer is looking at a complete experience, including socialising at home being part of a community while also ensuring that the children have plenty of spaces both inside and outside the apartments.


Social spaces for building interactions and seamlessly being part of a robust ecosystem where weekends and holidays can be celebrated. For the modern Indian families, the amenity blocks are thoughtfully designed for a complete set of offerings with open decks for hosting parties, loungers by the pool for recreation, and picnic spots with qualified teams acting as an extended support system for the families.

Forward-thinking real estate firms are not only looking at individual gratification while creating beautiful spaces and outdoor environs; they are extending their role and playing an integral part in developing communities of like-minded individuals coming together for a common calling or a cause or hobbies and sports.

Furthermore, nuclear families and working parents are integral to modern-day urban living. One of the primary reasons families move to high-quality apartments is that they want their children to experience ample space in otherwise cramped cities. They desire safe and secure surroundings, as even big cities lack accessible quality public spaces and outdoor urban infra.

Lastly, contemporary and new-age residential developments are being planned with a heart, bringing the intangibles to the forefront. Ensuring dedicated spaces for the elderly, support systems for working mothers, a creche, kids and even pet parks. This holistic approach ensures peace of mind for everyone while also creating beautiful experiences and memories.







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